Video, Photography, Print + Digital Brochures
Select Dental has been a Swiss manufacturer of dental units for over 45 years. From dental chairs to equipment units, Select Dental's precision engineering helps dentists achieve optimal results.
With almost half a century of dental unit production tradition under their belt, Select Dental reached out to Swap. The challenge was simple. Promotional materials did not represent the impeccable tradition Select Dental gained over the past 45 years in business. With limited marketing budget at its disposal, Swap needed to optimise resources and advise the client where their marketing spend would best be invested.
After careful consideration, Select Dental accepted Swap's proposal to invest in quality content. Fresh new video and product photography allowed Select Dental to create new marketing materials. Swap's Art Directors honed in their cameras and editing skills to highlight quality, precision and details that dentists across the world admire.
By creating fresh and modern content, Swap Agency was able to reenforce the Select Dental brand. Digital and Print brochures today highlight the company's values and provide essential information for key in-market audiences looking to buy precision dental equipment.