In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event.
Swap partnered up with Ted X Geneva to create a promotional video of the event. This included conducting interviews with the various sponsors and speakers, capturing the energy of the event, and coming up with dynamic and entertaining content.
This project was made even more special because GreenGo, another Swap client, handled the catering. We were able to create some cross-promotion opportunities and had a chance to showcase GreenGo content on screens throughout the event.
From conferences to concerts, live event coverage is becoming an integral part of most brands’ ability to grow their social footprint and share with their audiences in a relevant way. Covering an event humanizes your brand and allows them to see you care about the event just as much as they do.
TEDx Geneva was the perfect opportunity for Swap to show that event coverage can help drive business, boost brand loyalty and offer valuable insights to an audience.